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From Marcus Collins, strategist to Apple, Nike and Beyonce, discover the powerful force behind what we buy, what we do, and who we want to be… We all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest or a company executive selling the next big thing. In For the Culture, Marcus Collins argues that the most powerful vehicle for influencing behavior is true cultural engagement. To inspire communities, we first need to think hard about how we appeal to their values and what we will contribute to their culture. With a deep perspective based on a century's worth of data, Collins breaks down the many ways in which culture influences behavior. Using captivating stories from his own life as a top marketer - including spearheading digital strategy for Beyonce, working with iTunes and Nike+ on their collaboration, and designing ads for McDonalds - he shows readers how they can do the same. Full of memorable examples, from 1960s hippy culture to the enduring success of Patagonia, For the Culture offers the essential tools for creating lasting engagement and influence.
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From the creative genius behind Nike's most audacious campaigns comes this revelatory guide to creativity in business A revelatory guide to creativity in business, from the genius behind Nike's greatest campaigns Just do it. Find your greatness. Believe in something. For decades, Nike's campaigns have been so radically creative that they make an indelible mark on the public imagination - and, just sometimes, change how the world thinks. It's an art form that Greg Hoffman understands better than anyone. Over 30 years at Nike, he crafted some of the most iconic campaigns in history: from Colin Kaepernick's 'Dream Crazy' ad, to the instantly recognisable logos used by Roger Federer and Serena Williams. By the end of his career, he was Chief Marketing Officer - responsible for maintaining the brand recognition of the Nike swoosh everywhere on Earth. Now, Hoffman reveals the simple principle that Nike use to power their creativity: emotion by design. Combining scientific analysis and artistic daring, emotion by design helps Nike forge deep, personal bonds with their customers - crafting campaigns that chime with people's most audacious dreams. But this method needn't be limited to Nike. In Emotion by Design, Hoffman reveals how you too can drive your creativity the Nike way: by drawing on the talents of a diverse team, by forging a culture where everyone is hypercreative, and by spotting which ideas have the potential to capture imaginations around the world. The result is a masterclass in creativity, gleaned from a lifetime with one of the world's most innovative brands. We can all harness the power of emotion by design.
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Netflix cofounder Reed Hastings reveals for the first time the unorthodox culture behind one of the worlds most innovative, imaginative, and successful companies There has never before been a company like Netflix. It has led nothing short of a revolution in the entertainment industries, generating billions of dollars in annual revenue while capturing the imaginations of hundreds of millions of people in over 190 countries. But to reach these great heights, Netflix, which launched in 1998 as an online DVD rental service, has had to reinvent itself over and over again. This type of unprecedented flexibility would have been impossible without the counterintuitive and radical management principles that cofounder Reed Hastings established from the very beginning. Hastings rejected the conventional wisdom under which other companies operate and defied tradition to instead build a culture focused on freedom and responsibility, one that has allowed Netflix to adapt and innovate as the needs of its members and the world have simultaneously transformed. Hastings set new standards, valuing people over process, emphasizing innovation over efficiency, and giving employees context, not controls. At Netflix, there are no vacation or expense policies. At Netflix, adequate performance gets a generous severance, and hard work is irrelevant. At Netflix, you don’t try to please your boss, you give candid feedback instead. At Netflix, employees don’t need approval, and the company pays top of market. When Hastings and his team first devised these unorthodox principles, the implications were unknown and untested. But in just a short period, their methods led to unparalleled speed and boldness, as Netflix quickly became one of the most loved brands in the world. Here for the first time, Hastings and Erin Meyer, bestselling author of The Culture Map and one of the world’s most influential business thinkers, dive deep into the controversial ideologies at the heart of the Netflix psyche, which have generated results that are the envy of the business world. Drawing on hundreds of interviews with current and past Netflix employees from around the globe and never-before-told stories of trial and error from Hastings’s own career, No Rules Rules is the fascinating and untold account of the philosophy behind one of the world’s most innovative, imaginative, and successful companies.
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Netflix cofounder Reed Hastings reveals for the first time the unorthodox culture behind one of the worlds most innovative, imaginative, and successful companies There has never before been a company like Netflix. It has led nothing short of a revolution in the entertainment industries, generating billions of dollars in annual revenue while capturing the imaginations of hundreds of millions of people in over 190 countries. But to reach these great heights, Netflix, which launched in 1998 as an online DVD rental service, has had to reinvent itself over and over again. This type of unprecedented flexibility would have been impossible without the counterintuitive and radical management principles that cofounder Reed Hastings established from the very beginning. Hastings rejected the conventional wisdom under which other companies operate and defied tradition to instead build a culture focused on freedom and responsibility, one that has allowed Netflix to adapt and innovate as the needs of its members and the world have simultaneously transformed. Hastings set new standards, valuing people over process, emphasizing innovation over efficiency, and giving employees context, not controls. At Netflix, there are no vacation or expense policies. At Netflix, adequate performance gets a generous severance, and hard work is irrelevant. At Netflix, you don’t try to please your boss, you give candid feedback instead. At Netflix, employees don’t need approval, and the company pays top of market. When Hastings and his team first devised these unorthodox principles, the implications were unknown and untested. But in just a short period, their methods led to unparalleled speed and boldness, as Netflix quickly became one of the most loved brands in the world. Here for the first time, Hastings and Erin Meyer, bestselling author of The Culture Map and one of the world’s most influential business thinkers, dive deep into the controversial ideologies at the heart of the Netflix psyche, which have generated results that are the envy of the business world. Drawing on hundreds of interviews with current and past Netflix employees from around the globe and never-before-told stories of trial and error from Hastings’s own career, No Rules Rules is the fascinating and untold account of the philosophy behind one of the world’s most innovative, imaginative, and successful companies.
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From an award-winning financial historian comes the gripping, character-driven story of venture capital and the world it made Innovations rarely come from "experts." Jeff Bezos was not a bookseller; Elon Musk was not in the auto industry. When it comes to innovation, a legendary venture capitalist told Sebastian Mallaby, the future cannot be predicted, it can only be discovered. Most attempts at discovery fail, but a few succeed at such a scale that they more than make up for everything else. That extreme ratio of success and failure is the power law that drives venture capital, Silicon Valley, the tech sector, and, by extension, the world. Drawing on unprecedented access to the most celebrated venture capitalists of all time, award-winning financial historian Sebastian Mallaby tells the story of this strange tribe of financiers who have funded the world's most successful companies, from Google to SpaceX to Alibaba. With a riveting blend of storytelling and analysis, The Power Law makes sense of the seeming randomness of success in venture capital, an industry that relies, for good and ill, on gut instinct and personality rather than spreadsheets and data. We learn the unvarnished truth about some of the most iconic triumphs and infamous disasters in the history of tech, from the comedy of errors that was the birth of Apple to the venture funding that fostered hubris at WeWork and Uber to the industry's notorious lack of women and ethnic minorities. Now the power law echoes around the world: it has transformed China's digital economy beyond recognition, and London is one of the top cities for venture capital investment. By taking us so deeply into the VCs' game, The Power Law helps us think about our own future through their eyes.
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An illustrated guide to the history and evolution of the beloved role-playing game told through the paintings, sketches, illustrations, and visual ephemera behind its creation, growth, and continued popularity. FINALIST FOR THE HUGO AWARD - FINALIST FOR THE LOCUS AWARD - NOMINATED FOR THE DIANA JONES AWARD From one of the most iconic game brands in the world, this official DUNGEONS & DRAGONS illustrated history provides an unprecedented look at the visual evolution of the brand, showing its continued influence on the worlds of pop culture and fantasy. Inside the book, youll find more than seven hundred pieces of artwork--from each edition of the core role-playing books, supplements, and adventures; as well as Forgotten Realms and Dragonlance novels; decades of Dragon and Dungeon magazines; and classic advertisements and merchandise; plus never-before-seen sketches, large-format canvases, rare photographs, one-of-a-kind drafts, and more from the now-famous designers and artists associated with DUNGEONS & DRAGONS. The superstar author team gained unparalleled access to the archives of Wizards of the Coast and the personal collections of top collectors, as well as the designers and illustrators who created the distinctive characters, concepts, and visuals that have defined fantasy art and gameplay for generations. This is the most comprehensive collection of D&D imagery ever assembled, making this the ultimate collectible for the games millions of fans around the world.
Модель:
An illustrated guide to the history and evolution of the beloved role-playing game told through the paintings, sketches, illustrations, and visual ephemera behind its creation, growth, and continued popularity. FINALIST FOR THE HUGO AWARD - FINALIST FOR THE LOCUS AWARD - NOMINATED FOR THE DIANA JONES AWARD From one of the most iconic game brands in the world, this official DUNGEONS & DRAGONS illustrated history provides an unprecedented look at the visual evolution of the brand, showing its continued influence on the worlds of pop culture and fantasy. Inside the book, youll find more than seven hundred pieces of artwork--from each edition of the core role-playing books, supplements, and adventures; as well as Forgotten Realms and Dragonlance novels; decades of Dragon and Dungeon magazines; and classic advertisements and merchandise; plus never-before-seen sketches, large-format canvases, rare photographs, one-of-a-kind drafts, and more from the now-famous designers and artists associated with DUNGEONS & DRAGONS. The superstar author team gained unparalleled access to the archives of Wizards of the Coast and the personal collections of top collectors, as well as the designers and illustrators who created the distinctive characters, concepts, and visuals that have defined fantasy art and gameplay for generations. This is the most comprehensive collection of D&D imagery ever assembled, making this the ultimate collectible for the games millions of fans around the world.
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Enter a hidden world of mysteries, scandals, secrets, and lies Perhaps it is human nature to believe there is more to the world than meets the eye - that the greatest secrets and truths are hidden from us. Whatever the reason, conspiracy theories are a global phenomenon. Conspiracies Uncovered delves into some of the most pervasive theories, from the "The assassination of John F. Kennedy" to the moon landings, showcasing the evidence for and against each one, revealing the surprising truths behind some and the bizarre inspirations for others.
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Born in the Brazilian countryside, and nearly six feet tall by the age of 14, Gisele Bundchen grew from humble roots into the most successful supermodel in the world. This book celebrates her 20-year milestone in the industry with a unique and spectacular collection of jaw-dropping glamour and intimate, personal insights.Gisele was just 18 when she made her breakthrough in the S/S 1998 ready-to-wear “Rain” show of Alexander McQueen, who chose “The Body” thanks to her ability to walk in towering heels on a slippery runway. The same year, Gisele secured her first British Vogue cover, and swiftly became the most in-demand cover girl of her generation. The following year, she was chosen for the cover of American Vogue, shot by Steven Meisel, and lauded as “the return of the sexy model” with her bronzed, athletic beauty defying late-’90s grunge. Since then, Gisele has appeared on more than 1,000 covers around the globe, in approximately 450 fashion shows, and in multinational campaigns for the biggest fashion and beauty brands.With more than 300 photographs, this book is curated and art directed by Giovanni Bianco. From Gisele’s legendary nude portrait by Irving Penn, chosen as the book’s cover, to iconic shots from such industry luminaries as Steven Meisel, Mario Testino, Peter Lindbergh, David LaChapelle, Juergen Teller, Inez & Vinoodh, Mert Alas & Marcus Piggott, and Corinne Day, it is a unique artistic presentation of the most famous Brazilian export together with Pele and Senna and the highest-earning model in the world. The breathtaking image collection is accompanied by an introduction by Steven Meisel and tributes from Gisele’s closest friends, family, and fashion leaders, who shed light on how and why she has become one of the greatest models of all time.First published as a limited edition?now available in a popular TASCHEN edition!Gisele is donating all her proceeds from the book to charity.
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Born in the Brazilian countryside, and nearly six feet tall by the age of 14, Gisele Bundchen grew from humble roots into the most successful supermodel in the world. This book celebrates her 20-year milestone in the industry with a unique and spectacular collection of jaw-dropping glamour and intimate, personal insights.Gisele was just 18 when she made her breakthrough in the S/S 1998 ready-to-wear “Rain” show of Alexander McQueen, who chose “The Body” thanks to her ability to walk in towering heels on a slippery runway. The same year, Gisele secured her first British Vogue cover, and swiftly became the most in-demand cover girl of her generation. The following year, she was chosen for the cover of American Vogue, shot by Steven Meisel, and lauded as “the return of the sexy model” with her bronzed, athletic beauty defying late-’90s grunge. Since then, Gisele has appeared on more than 1,000 covers around the globe, in approximately 450 fashion shows, and in multinational campaigns for the biggest fashion and beauty brands.With more than 300 photographs, this book is curated and art directed by Giovanni Bianco. From Gisele’s legendary nude portrait by Irving Penn, chosen as the book’s cover, to iconic shots from such industry luminaries as Steven Meisel, Mario Testino, Peter Lindbergh, David LaChapelle, Juergen Teller, Inez & Vinoodh, Mert Alas & Marcus Piggott, and Corinne Day, it is a unique artistic presentation of the most famous Brazilian export together with Pele and Senna and the highest-earning model in the world. The breathtaking image collection is accompanied by an introduction by Steven Meisel and tributes from Gisele’s closest friends, family, and fashion leaders, who shed light on how and why she has become one of the greatest models of all time.First published as a limited edition?now available in a popular TASCHEN edition!Gisele is donating all her proceeds from the book to charity.
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What does it mean to be out walking in the world, whether in a landscape or a metropolis, on a pilgrimage or a protest march? In this first general history of walking, Rebecca Solnit draws together many histories to create a range of possibilities for this most basic act. Arguing that walking as history means walking for pleasure and for political, aesthetic, and social meaning, Solnit homes in on the walkers whose everyday and extreme acts have shaped our culture, from the peripatetic philosophers of ancient Greece to the poets of the Romantic Age, from the perambulations of the Surrealists to the ascents of mountaineers. With profiles of some of the most significant walkers in history and fiction – from Wordsworth to Gary Snyder, from Rousseau to Argentina’s Mother of the Plaza de Mayo, from Jane Austen’s Elizabeth Bennet to Andre Breton’s Nadja – Wanderlust offers a provocative and profound examination of the interplay between the body, the imagination, and the world around the walker.
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This new edition of the Collins COBUILD Idioms Dictionary offers comprehensive and up-to-date coverage of the most important English idioms from around the world. Collins COBUILD Idioms Dictionary offers in-depth coverage of the most important idioms in English, and provides additional information about how common they are, in which contexts they should be used, what they mean and how to use them. This edition has been revised and updated to provide learners with detailed information on idioms in a language that is easy to understand. The 2-colour layout of the dictionary means that it is easier than ever for students to find the information they need. With new idioms and updated examples from the Collins Corpus, this new edition is packed with information on what idioms really mean and how to use them. Many of the new idioms come from varieties of English spoken all over the world, from Britain to the USA, from South Africa to Australia. The dictionary also includes helpful cross-references, making finding the idiom you need easy. There is also a self-study exercise section at the back of the book so that students can practise and consolidate what they have learnt. The fully-revised thematic index provides learners with the most useful English idioms, organized according to theme, along with real corpus examples. As with all COBUILD products, the Collins Corpus provides thousands of examples showing how the idioms are used in the English language today. In addition, there are hundreds of fascinating notes on the origins of idioms, which will allow students to gain a fuller understanding of the English language. Attractively presented, the Collins COBUILD Idioms Dictionary will prove to be a fascinating and invaluable resource for learners and teachers of English and anyone who wants to gain a greater appreciation of the English language. 4th edition.
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Where does great culture come from? How do you build and sustain it in your group, or strengthen a culture that needs fixing? In The Culture Code, Daniel Coyle goes inside some of the world’s most successful organizations—including the U.S. Navy’s SEAL Team Six, IDEO, and the San Antonio Spurs—and reveals what makes them tick. He demystifies the culture-building process by identifying three key skills that generate cohesion and cooperation, and explains how diverse groups learn to function with a single mind. Drawing on examples that range from Internet retailer Zappos to the comedy troupe Upright Citizens Brigade to a daring gang of jewel thieves, Coyle offers specific strategies that trigger learning, spark collaboration, build trust, and drive positive change. Coyle unearths helpful stories of failure that illustrate what not to do, troubleshoots common pitfalls, and shares advice about reforming a toxic culture. Combining leading-edge science, on-the-ground insights from world-class leaders, and practical ideas for action, The Culture Code offers a roadmap for creating an environment where innovation flourishes, problems get solved, and expectations are exceeded. Culture is not something you are—it’s something you do. The Culture Code puts the power in your hands. No matter the size of your group or your goal, this book can teach you the principles of cultural chemistry that transform individuals into teams that can accomplish amazing things together.
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Where does great culture come from? How do you build and sustain it in your group, or strengthen a culture that needs fixing? In The Culture Code, Daniel Coyle goes inside some of the world’s most successful organizations—including the U.S. Navy’s SEAL Team Six, IDEO, and the San Antonio Spurs—and reveals what makes them tick. He demystifies the culture-building process by identifying three key skills that generate cohesion and cooperation, and explains how diverse groups learn to function with a single mind. Drawing on examples that range from Internet retailer Zappos to the comedy troupe Upright Citizens Brigade to a daring gang of jewel thieves, Coyle offers specific strategies that trigger learning, spark collaboration, build trust, and drive positive change. Coyle unearths helpful stories of failure that illustrate what not to do, troubleshoots common pitfalls, and shares advice about reforming a toxic culture. Combining leading-edge science, on-the-ground insights from world-class leaders, and practical ideas for action, The Culture Code offers a roadmap for creating an environment where innovation flourishes, problems get solved, and expectations are exceeded. Culture is not something you are—it’s something you do. The Culture Code puts the power in your hands. No matter the size of your group or your goal, this book can teach you the principles of cultural chemistry that transform individuals into teams that can accomplish amazing things together.
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Street fashion and urban culture have come a long way from humble beginnings in the '90s. From disparate local scenes in Japan, Europe, and the US, the youth-driven movements of hip-hop, punk, and skateboarding have finally infiltrated high fashion. Brands are now eager to collaborate with the icons of music and art who are leading this creative crossover. Customers will stand in line for hours to be the first to own exclusive pieces designed by the likes of Pharrell Williams, Virgil Abloh, and Tom Sachs. Based in New York, Berlin, and Tokyo, lifestyle publication Highsnobiety is at the forefront of this global phenomenon. The Incomplete immortalizes the stories of brands ranging from Supreme to Comme des Garcons. Alongside the most influential designers and tastemakers, Highsnobiety highlights the pieces and brands in men's fashion which have stood the test of time.
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Go on a musical journey around the world in this children's introduction. Discover the power of music and be inspired by cultures from all over the world with this extensive children's guide. This book is the perfect introduction for young readers to the world of music and celebrates music from every continent! Children aged 9+ can find out how instruments are made and played, and learn about the fascinating lives and achievements of great composers and musicians, from Bach to Bowie, Bjork and Beyonce. All the essential information about music is covered, including the major movements, composers, instruments and techniques. Children's Book of Music is full of facts and photos highlighting musical styles from across the globe, from the very earliest music through to classical and blues, via reggae, Afropop, hip-hop and dance - making it the perfect gift for budding musicians.